Why Wicked?

Optimize Ad Spend

Confidently scale winner and cut losers based on ROI and LTV.

Connect Lead Gen to High LTV

Reverse engineer customer acquisition.

Reliable Conversion Data

Honest conversions lead to increased revenue.

Marketing Attribution Expertise

$2 billion in ad spend, $5 billion in attributed revenue

Customer and Subscription Lifetime Value

Detect repeat and subscription customers and attribute to marketing spend

Who We Help


Marketing attribution to increase Ecommerce ROI


Find lead sources that create subscription customers.

Information & Course

Connect marketing that leads to info & course sales.

Multi-Channel Marketers

Evaluate ROI and LTV of all channels.


See what others are saying about Wicked Reports!


ROI and LTV Reporting

Channel, campaign, ad, and targeting ROI, LTV, and CAC.

Wicked Optimization Playbooks

Turn data into profitable action with precise analysis steps and advice


One-click integrations with marketing, sales, and ad systems.

Predictive, Cohort, and Data Mining

Customer lifetime value and behavior analysis.

Channel, Campaign, and Ad Optimization

High level insights and granular optimization actions.

Attribution Models That Work

Attribution that factors customer lifetime value, subscriptions, and lead gen.

Wicked Smartz Time Savers

Intuitive filtering and sorting that delivers answers.

Wicked Reports Vs.

Conversion Quality over Quantity

Wicked detects and attributes conversions that scale revenue.

Wicked Reports vs Tracking Pixels

Wicked Reports vs Oribi, Attribution.io, and tracking pixels.

Wicked Reports vs HubSpot Attribution

Advantages over HubSpot for multi-channel ecom marketers.

Wicked Reports vs Facebook pixel

Multi-channel lifetime value attribution vs Facebook pixel issues

Wicked Reports vs Google Analytics pixel

Multi-channel lifetime value attribution vs Google pixel issues

Wicked Reports vs. Dashboard Reporting

Wicked Reports vs Domo, Grow, Google Data Studio, TapClicks, NinjaCat, AdStage, and others



Explore. Learn. Engage.

Subscribe for updates

The Wicked Reporting Advantage Of Google AI Bidding

When you pair the sales attributing power of Wicked Reports with Google AI bidding, you’ve got a conversion machine to...

1 min read

Why Single Click Ad Measurement is Like Running Blind

In today’s episode, we pick up where we left off with the last interview by taking an even deeper dive into how to...

How To Figure Out Your Most Effective Marketing Channels

It all started out at the horse track. Take one young boy hanging out with his father, add the “need to know” how a...

4 min read

Podcast Attribution – How to track clicks, leads, and sales for a podcast episode

There a couple of ways to connect podcast episodes to leads and sales using Wicked Reports.The quick version for those...

SuperFastBusiness podcast

As a business owner, you want to know what brings in the profits, so you can do more of the same. That’s exactly what...

How Long Does It Take to Turn Someone into a Customer?

If you don’t know your customer better than they know themselves, your ads are basically shots in the dark.

Click here...

Evergreen profits

How to figure out your most effective marketing channels

Click Here to read and listen to the podcast

Facebook’s Offline Events: The New Way to Track the Untrackable

This is big! The rollout of Facebook “Offline Events” is giving marketers the ability to track what the Facebook pixel...

The Active Marketer podcast

In episode 73, I talk sales tracking and conversion optimisation with Scott Desgrosseilliers, from Wicked Reports. I...