8 min read
The Attribution Lie: Why Your Best Campaigns May Be Failing You
I call them "Attribution Lies" — channels that look productive because they harvest demand created elsewhere. Here's...
The Wicked Reporting Advantage Of Google AI Bidding
Jul 24, 2019
When you pair the sales attributing power of Wicked Reports with Google AI bidding, you’ve got a conversion machine to...
1 min read
Why Single Click Ad Measurement is Like Running Blind
Jul 16, 2019
In today’s episode, we pick up where we left off with the last interview by taking an even deeper dive into how to...
6 min read
Podcast Attribution – How to track clicks, leads, & sales for podcasts
Jun 21, 2018
There a couple of ways to connect podcast episodes to leads and sales using Wicked Reports.The quick version for those...
SuperFastBusiness podcast
Jun 21, 2018
As a business owner, you want to know what brings in the profits, so you can do more of the same. That’s exactly what...
The Active Marketer podcast
Jan 18, 2017
In episode 73, I talk sales tracking and conversion optimisation with Scott Desgrosseilliers, from Wicked Reports. I...