Why Wicked?

Optimize Ad Spend

Confidently scale winner and cut losers based on ROI and LTV.

Connect Lead Gen to High LTV

Reverse engineer customer acquisition.

Reliable Conversion Data

Honest conversions lead to increased revenue.

Marketing Attribution Expertise

$2 billion in ad spend, $5 billion in attributed revenue

Customer and Subscription Lifetime Value

Detect repeat and subscription customers and attribute to marketing spend

Who We Help

Ecommerce

Marketing attribution to increase Ecommerce ROI

Subscription

Find lead sources that create subscription customers.

Information & Course

Connect marketing that leads to info & course sales.

Multi-Channel Marketers

Evaluate ROI and LTV of all channels.

Testimonials

See what others are saying about Wicked Reports!

Features

ROI and LTV Reporting

Channel, campaign, ad, and targeting ROI, LTV, and CAC.

Wicked Optimization Playbooks

Turn data into profitable action with precise analysis steps and advice

Integrations

One-click integrations with marketing, sales, and ad systems.

Predictive, Cohort, and Data Mining

Customer lifetime value and behavior analysis.

Channel, Campaign, and Ad Optimization

High level insights and granular optimization actions.

Attribution Models That Work

Attribution that factors customer lifetime value, subscriptions, and lead gen.

Wicked Smartz Time Savers

Intuitive filtering and sorting that delivers answers.

Wicked Reports Vs.

Conversion Quality over Quantity

Wicked detects and attributes conversions that scale revenue.

Wicked Reports vs Tracking Pixels

Wicked Reports vs Oribi, Attribution.io, and tracking pixels.

Wicked Reports vs HubSpot Attribution

Advantages over HubSpot for multi-channel ecom marketers.

Wicked Reports vs Facebook pixel

Multi-channel lifetime value attribution vs Facebook pixel issues

Wicked Reports vs Google Analytics pixel

Multi-channel lifetime value attribution vs Google pixel issues

Wicked Reports vs. Dashboard Reporting

Wicked Reports vs Domo, Grow, Google Data Studio, TapClicks, NinjaCat, AdStage, and others

You may have heard about the new update coming to iOS15.

Are you wondering how iOS15 will affect advertisers using Wicked Reports?

The short answer: It doesn't.

Keep reading for the long answer.

The crux of it is that there's a new Email Privacy Protection that prevents brands from knowing if an iOS15 user opened an email.

It also masks the user's IP address, which makes it challenging for advertisers to link the online activity or determine user location.

The new iOS15 privacy features that are going to provide challenges for analytics and tracking software.

It's time to just admit that 3rd party tracking is going to become obsolete.

Email open tracking from the Apple Mail app will be obsolete. 

Here is what a user would see on the iOS15 Apple Mail app when they choose to hide their email from trackers:

Hide My Email

Wicked Reports takes your customer's privacy seriously.

That is why we use first party tracking technology. No creepy internet stalking here. 

So it's no surprise that Wicked’s first party data tracking is mostly unaffected by the Apple IOS 15 changes.

  • Cold traffic lead gen, Existing Lead re-optin, and Last click tracking are all still holding up in our testing.
  • First click tracking will have some mild data loss - a few percentage points of attribution coverage loss is predicted.

Why don't iOS15 changes affect Wicked?

  • "Hide My Email" does not affect Wicked Reports' tracking because of our proprietary tracking mechanisms.
  • "Private Relay" provides a mild impact on Wicked's first click tracking. There are some scenarios where we will not be able to connect iOS15 first clicks to the CRM data if the time between first click and creation of the CRM record is too long.

How come Wicked is not affected by ios15 but Facebook and others are?

  • Wicked uses 1st party data from the advertiser. We connect it with click data to your brand's website. Your brand is the only one who can use that data. This is not only compliant with GDPR and CCPA privacy laws, but it's just the right thing to do.
  • Facebook tracks users across websites using 3rd party view and click data acquired in a multitude of ways. They use this information to determine user behavior across entire web browsing sessions across many websites and apps.
  • Wicked does not participate in 3rd party data sniffing of user behavior or data off-site or off-session.

How can you still get positive advertising results in the face of iOS15 challenges?

  • An easy iOS15 marketing strategy to mitigate the negative effects is to pivot your strategy to focus on collection of first party data (like emails) instead of relying on audiences creates from aggregated 3rd party data (like Facebook).
  • Collecting emails at the TOF when targeting cold traffic is going to be untouched. This first party data collection will become critical to capture and use.
  • Conversion integrations with Facebook, Google, and Amazon are critical.
  • Demand ROI from cold traffic campaigns based on actual clicks, not modeled data.
  • Diversify to channels other than Facebook. Most Wicked clients use multiple cold traffic sources such as Google Search, YouTube, Pinterest, Bing, Tiktok, and others.

Not sure how to use a 1st party data strategy?

Get the Wicked Playbook Now

Ready to invest in a 1st party data solution?

Book a Wicked Reports Demo Now