2 min read
Why Ad Platform Reporting Isn't Your Source of Truth
Why Your Ad Platforms Shouldn't Be Your Source of Truth
I sat down for a conversation about one of the most important...
2 min read
What Wicked Reports Does and Who It's For
Sep 1, 2026
Building Wicked Reports : Scott on the Practical Founders Podcast
I joined Greg Head on the Practical Founders Podcast...
2 min read
The Five Forces Framework: Why Most Attribution Fails
Sep 1, 2026
The Muddled Attribution Puzzle Solved : Scott's Five Forces
I came back on Perpetual Traffic with Ralph Burns and...
2 min read
How AI Is Making Marketing Attribution Easier
Aug 31, 2026
How AI Is Making Marketing Attribution Easy
I joined the Ecommerce Coffee Break podcast to talk through something that...
2 min read
Why Your Failed Campaigns Might Be Money-Makers
Aug 31, 2026
Marketing Attribution Made Simple: Scott on The Agents of Change
I joined Rich Brooks on The Agents of Change to make...
2 min read
Why AI Gets Marketing Attribution Confidently Wrong
Aug 31, 2026
Can You Trust AI With Your Marketing Data? Scott on Smart Agency Masterclass
I joined Jason Swenk on the Smart Agency...
2 min read
AI, the Dark Funnel and the Future of Attribution
Aug 28, 2026
Is AI Rewriting Attribution? Scott on The Super CMO Show
I joined Swami on The Super CMO Show for a conversation about...
2 min read
Why Your Meta Ads Aren't Getting New Customers
Aug 28, 2026
Fix Your Meta Ads : Why You're Not Getting New Customers
I was back on Jeff Sauer's Measure U podcast to tackle...
2 min read
Using AI and Attribution to Scale Ads with Confidence
Aug 28, 2026
Inside Wicked Reports : AI + Attribution on Measure U
I went on Jeff Sauer's Measure U podcast for a hands-on look...
2 min read
The Five Forces Framework for Marketing Attribution
Aug 28, 2026
The Five Forces of Marketing Attribution : Scott on Measure U
I joined Jeff on the Measure U podcast for a deep dive...
2 min read
Cutting Amazon Spend to Fix Stalled Growth : A Case Study
Aug 28, 2026
5 Missed Forecasts. Then One Budget Shift. Then 4 Straight Hits.
I joined Ralph Burns and the Perpetual Traffic team to...
2 min read
The Attribution Truth Google Won't Show You
Aug 27, 2026
The Attribution Truth Google Won't Show You: Scott on Grow My Ads
Scott Desgrosseilliers sat down with Austin LeClear...