4 min read

White Label Attribution for Agencies

When Agencies Go Head to Head, the Data Is the Advantage 

Jason Smith asked me something on The Truth About Social Ads...

4 min read

How an Agency Owner Asks Claude About Client Performance

How an Agency Owner Gets Attribution Answers From Claude 

When I sat down with Jason Smith on The Truth About Social Ads

4 min read

Why Breakeven Top of Funnel Pays Off

Why This Agency Runs Top of Funnel at Breakeven on Purpose 

On The Truth About Social Ads, I turned the tables and...

3 min read

The 7-Day Conversion Window Discovery

A Brand Thought Customers Took 30 Days to Buy. Most Bought in 7. 

One of my favorite moments with Jason Smith on The...

4 min read

Teaching Meta to Find New Customers

How One Agency Taught Meta to Find New Customers 

If you want to know whether a feature works, give it to an agency...

1 min read

The AI That Told a Brand to Raise the Budget It Just Cut

I've been on Jason Smith's show, The Truth About Social Ads, three times now. Jason runs Spotlight Social Advertising...

2 min read

Why Ad Platform Reporting Isn't Your Source of Truth

Why Your Ad Platforms Shouldn't Be Your Source of Truth

I sat down for a conversation about one of the most important...

2 min read

What Wicked Reports Does and Who It's For

Building Wicked Reports : Scott on the Practical Founders Podcast

I joined Greg Head on the Practical Founders Podcast...

2 min read

The Five Forces Framework: Why Most Attribution Fails

The Muddled Attribution Puzzle Solved : Scott's Five Forces 

I came back on Perpetual Traffic with Ralph Burns and...

2 min read

How AI Is Making Marketing Attribution Easier

How AI Is Making Marketing Attribution Easy

I joined the Ecommerce Coffee Break podcast to talk through something that...

2 min read

Why Your Failed Campaigns Might Be Money-Makers

Marketing Attribution Made Simple: Scott on The Agents of Change

I joined Rich Brooks on The Agents of Change to make...

2 min read

Why AI Gets Marketing Attribution Confidently Wrong

Can You Trust AI With Your Marketing Data? Scott on Smart Agency Masterclass

I joined Jason Swenk on the Smart Agency...