Scott Desgrosseilliers sat down with Austin LeClear on Grow My Ads for a conversation every ecommerce advertiser should hear: the attribution truth Google won't show you.
Here is the uncomfortable premise. Every ad platform reports on its own performance, and every platform is incentivized to take credit. Google grades Google's homework. That means the numbers in your Google Ads dashboard are not a neutral scoreboard, they are a self-interested one, and they can look healthy while your actual business growth tells a very different story.
In the episode, Scott and Austin get into why that gap exists and what to do about it. The short version of Scott's argument, the one he makes across every channel, is that platform-reported ROAS tells you what the platform wants you to see, not what it actually cost to acquire a customer who was not coming anyway. A brand can post a strong blended number while its true new customer acquisition cost quietly climbs. The metric that matters is not how much revenue a platform claims. It is what it costs you to bring in a genuinely new customer, measured against your real orders rather than the platform's own math.
That is the shift the conversation is really about: moving from trusting a single platform's self-graded report to measuring the full customer journey with first-party data, so you can see which channels actually start and close new-customer revenue. It is a practitioner-level discussion, not a pitch, and it is worth your time if you run paid traffic and suspect your dashboards are flattering you.
Watch the full conversation below, and if it resonates, that gap between what Google reports and what actually grew your business is exactly what Wicked Reports was built to close.