Why Wicked?

Optimize Ad Spend

Confidently scale winner and cut losers based on ROI and LTV.

Connect Lead Gen to High LTV

Reverse engineer customer acquisition.

Reliable Conversion Data

Honest conversions lead to increased revenue.

Marketing Attribution Expertise

$2 billion in ad spend, $5 billion in attributed revenue

Customer and Subscription Lifetime Value

Detect repeat and subscription customers and attribute to marketing spend

Who We Help

Ecommerce

Marketing attribution to increase Ecommerce ROI

Subscription

Find lead sources that create subscription customers.

Information & Course

Connect marketing that leads to info & course sales.

Multi-Channel Marketers

Evaluate ROI and LTV of all channels.

Testimonials

See what others are saying about Wicked Reports!

Features

ROI and LTV Reporting

Channel, campaign, ad, and targeting ROI, LTV, and CAC.

Wicked Optimization Playbooks

Turn data into profitable action with precise analysis steps and advice

Integrations

One-click integrations with marketing, sales, and ad systems.

Predictive, Cohort, and Data Mining

Customer lifetime value and behavior analysis.

Channel, Campaign, and Ad Optimization

High level insights and granular optimization actions.

Attribution Models That Work

Attribution that factors customer lifetime value, subscriptions, and lead gen.

Wicked Smartz Time Savers

Intuitive filtering and sorting that delivers answers.

Wicked Reports Vs.

Conversion Quality over Quantity

Wicked detects and attributes conversions that scale revenue.

Wicked Reports vs Tracking Pixels

Wicked Reports vs Oribi, Attribution.io, and tracking pixels.

Wicked Reports vs HubSpot Attribution

Advantages over HubSpot for multi-channel ecom marketers.

Wicked Reports vs Facebook pixel

Multi-channel lifetime value attribution vs Facebook pixel issues

Wicked Reports vs Google Analytics pixel

Multi-channel lifetime value attribution vs Google pixel issues

Wicked Reports vs. Dashboard Reporting

Wicked Reports vs Domo, Grow, Google Data Studio, TapClicks, NinjaCat, AdStage, and others

2 min read

will ios15 updates affect wicked reports' tracking?

By Scott Desgrosseilliers on Nov 3, 2021 12:14:11 PM

You may have heard about the new update coming to iOS15.

Are you wondering how iOS15 will affect advertisers using Wicked Reports?

The short answer: It doesn't.

Keep reading for the long answer.

Topics: Email ROI Facebook ROI email performance Facebook ads FAQs GDPR ios
1 min read

Wicked Improvement: Emailed Reporting

By Scott Desgrosseilliers on Feb 24, 2021 9:20:23 AM

You've been asking for it, and we listened!

Get daily, weekly or monthly reports customized for your most important campaigns in an easy to review email format.

Just follow the step-by-step instructions in the video below to see how you can get insight into your account quickly and regularly without having to dig too deep into the Wicked Dashboard.

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Topics: setup Tools and Tips Wicked Reports Setup ready-made reports client report product reports FAQs wicked reports data
2 min read

Answers to 7 Frequently Asked Questions

By Scott Desgrosseilliers on Jan 7, 2017 3:21:59 PM

Now and again we like to share some of the questions people ask us about Wicked Reports most often. These FAQs come from folks just like you, who want to make smart, data-driven decisions for their businesses.Now and again we like to share some of the questions people ask us about Wicked Reports  most often. These frequently asked questions come from folks just like you, who want to make smart, data-driven decisions for their businesses.

Topics: QuickStart Setup Guide FAQs