Why Wicked?

Optimize Ad Spend

Confidently scale winner and cut losers based on ROI and LTV.

Connect Lead Gen to High LTV

Reverse engineer customer acquisition.

Reliable Conversion Data

Honest conversions lead to increased revenue.

Marketing Attribution Expertise

$2 billion in ad spend, $5 billion in attributed revenue

Customer and Subscription Lifetime Value

Detect repeat and subscription customers and attribute to marketing spend

Who We Help


Marketing attribution to increase Ecommerce ROI


Find lead sources that create subscription customers.

Information & Course

Connect marketing that leads to info & course sales.

Multi-Channel Marketers

Evaluate ROI and LTV of all channels.


See what others are saying about Wicked Reports!


ROI and LTV Reporting

Channel, campaign, ad, and targeting ROI, LTV, and CAC.

Wicked Optimization Playbooks

Turn data into profitable action with precise analysis steps and advice


One-click integrations with marketing, sales, and ad systems.

Predictive, Cohort, and Data Mining

Customer lifetime value and behavior analysis.

Channel, Campaign, and Ad Optimization

High level insights and granular optimization actions.

Attribution Models That Work

Attribution that factors customer lifetime value, subscriptions, and lead gen.

Wicked Smartz Time Savers

Intuitive filtering and sorting that delivers answers.

Wicked Reports Vs.

Conversion Quality over Quantity

Wicked detects and attributes conversions that scale revenue.

Wicked Reports vs Tracking Pixels

Wicked Reports vs Oribi, Attribution.io, and tracking pixels.

Wicked Reports vs HubSpot Attribution

Advantages over HubSpot for multi-channel ecom marketers.

Wicked Reports vs Facebook pixel

Multi-channel lifetime value attribution vs Facebook pixel issues

Wicked Reports vs Google Analytics pixel

Multi-channel lifetime value attribution vs Google pixel issues

Wicked Reports vs. Dashboard Reporting

Wicked Reports vs Domo, Grow, Google Data Studio, TapClicks, NinjaCat, AdStage, and others

Wicked Reports just upgraded the ROI report March 26th 2020, here are the highlights:

  1. Speed improvements on the ROI campaign and ROI ad/email level reports
  2. 8 new marketing attribution ROI fields on our ROI report
  3. Easily look at cost to acquire a customer vs. average order value
  4. Subscription companies - see the breakdown of new subscription sales, non-subscription sales, and existing subscription rebills.

All of these insights are available at the campaign, ad, email, keyword, adset, and ad group levels of reporting!  Let's take a look at the new fields.

Watch here or scroll below if you prefer to read:



Average Order Value = We take all campaign revenue divided by all orders, so you know the average value of each order.

New Customer CPA & Counts = We breakout the new customers acquired, and the cost to acquire those specific customers.

All Customer CPA & Counts = We look at all customers acquired, and the cost to acquire them.

Subscription vs. Non Subscription Order Segmentation = If you are a subscription company, you will now know the source of new subscriptions vs. recurring billed revenue attribution.

Let's look in details at how to use each of these fields to improve your marketing ROI.

Average Order Value

marketing attribution average order value

New & All Customer Counts and CPA

marketing attribution for new customer cpa

Subscription Order Segmentation

Subscription order segmentation for marketing attribution