1 min read

Customer Journey Roleplay

By Scott Desgrosseilliers on Mar 24, 2020 10:49:13 AM

Topics: Blog
wicked reports marketing attribution platform

Today we explain marketing attribution with a role play.  The role playing kicks in at the 90 second mark!

I'd love for this to make it clear that your customer's rarely buy at the first touch point.  However, many paid media reporting options willfully ignore the impact of other marketing - even in their own platforms.  See what I mean in this vid.