Why Wicked?

Optimize Ad Spend

Confidently scale winner and cut losers based on ROI and LTV.

Connect Lead Gen to High LTV

Reverse engineer customer acquisition.

Reliable Conversion Data

Honest conversions lead to increased revenue.

Marketing Attribution Expertise

$2 billion in ad spend, $5 billion in attributed revenue

Customer and Subscription Lifetime Value

Detect repeat and subscription customers and attribute to marketing spend

Who We Help

Ecommerce

Marketing attribution to increase Ecommerce ROI

Subscription

Find lead sources that create subscription customers.

Information & Course

Connect marketing that leads to info & course sales.

Multi-Channel Marketers

Evaluate ROI and LTV of all channels.

Testimonials

See what others are saying about Wicked Reports!

Features

ROI and LTV Reporting

Channel, campaign, ad, and targeting ROI, LTV, and CAC.

Wicked Optimization Playbooks

Turn data into profitable action with precise analysis steps and advice

Integrations

One-click integrations with marketing, sales, and ad systems.

Predictive, Cohort, and Data Mining

Customer lifetime value and behavior analysis.

Channel, Campaign, and Ad Optimization

High level insights and granular optimization actions.

Attribution Models That Work

Attribution that factors customer lifetime value, subscriptions, and lead gen.

Wicked Smartz Time Savers

Intuitive filtering and sorting that delivers answers.

Wicked Reports Vs.

Conversion Quality over Quantity

Wicked detects and attributes conversions that scale revenue.

Wicked Reports vs Tracking Pixels

Wicked Reports vs Oribi, Attribution.io, and tracking pixels.

Wicked Reports vs HubSpot Attribution

Advantages over HubSpot for multi-channel ecom marketers.

Wicked Reports vs Facebook pixel

Multi-channel lifetime value attribution vs Facebook pixel issues

Wicked Reports vs Google Analytics pixel

Multi-channel lifetime value attribution vs Google pixel issues

Wicked Reports vs. Dashboard Reporting

Wicked Reports vs Domo, Grow, Google Data Studio, TapClicks, NinjaCat, AdStage, and others

1 min read

Wicked Reports Voted a Top 30 App By hubspot users

By Scott Desgrosseilliers on Aug 10, 2020 1:19:10 PM

Wicked Reports is thrilled to receive the honor of being voted a HubSpot Top 30 App by their customers!

Wicked Reports and HubSpot partner together to provide all your marketing on one platform and a practical metrics dashboard to track your sales and marketing effectiveness.

This means you can stop wasting money on ads, focus your advertising spend on channels that actually work, and not miss any data or revenue that you might otherwise overlook.  

The HubSpot App Marketplace features third-party tools from all around the world that HubSpot customers can integrate into their business to help them succeed and grow.

The Wicked Reports App brings clients ultimate clarity and detailed customer journey data, ensuring that you have accurate marketing data to make the best decisions possible. 

With over 500 apps on HubSpot Marketplace, this is a huge milestone for Wicked Reports as it shows HubSpot clients recognize our passion for tracking sales with precision, and the value of our service.

We continue to give you accurate attribution, so you can optimize your spending accordingly and get full access to your customers’ journey from their first click to their last. 

This award has given us confidence that we are providing what is needed for businesses advertising online to not only succeed, but thrive!

Topics: Wicked Reports HubSpot
11 min read

Marketing Attribution in 2020: Measure ROI/LTV Across Platforms

By Scott Desgrosseilliers on Jun 1, 2020 9:19:02 AM

Marketing attribution is the art of identifying those channels, campaigns, and individual ads that contributed to a single conversion.

1 min read

Wicked releases new mission control report with help from our partners at Google

By Scott Desgrosseilliers on May 27, 2020 1:42:29 PM

Today Wicked Reports announced the beta release of an entirely re-imagined Mission Control report suite to help ecommerce, subscription, and info course marketers optimize ad spend and increase ROI more easily.

Topics: New Feature Announcement marketing attribution ROI
15 min read

How to Track the ROI of Your Digital Marketing

By Scott Desgrosseilliers on May 15, 2020 9:48:00 AM

A review of over 60 different marketing studies has shown that more than 40% of advertising spend is completely wasted.

Topics: ROI customer lifetime value LTV
1 min read

Cohort Report Updates

By John Peich on Apr 5, 2020 6:45:42 PM

Wicked Reports is making it easier for you to look at your Cohort Reports. We've:

Topics: Blog cohort
2 min read

New ROI fields release - March 26 2020

By Scott Desgrosseilliers on Mar 26, 2020 11:54:56 AM

Wicked Reports just upgraded the ROI report March 26th 2020, here are the highlights:

Topics: Blog marketing attribution ROI new customer CPA marketing attribution for subscriptions
1 min read

Customer Journey Roleplay

By Scott Desgrosseilliers on Mar 24, 2020 10:49:13 AM

Today we explain marketing attribution with a role play.  The role playing kicks in at the 90 second mark!

Topics: Blog
1 min read

1st Party Data

By Scott Desgrosseilliers on Mar 2, 2020 4:08:20 PM

First-party data is the data you have collected about your customers or audience, you own and manage. It can come from your own website through cookies or via your app, CRM, customer feedback, in-store beacons, purchases, contact center, point-of-sale communication, or any other information given with the consent of users. It is a result of direct, trusted relationship and communication with a consumer, which makes it the most powerful. Owning first-party data also gives you the freedom to create your own segments and profiles based on the unique consumer data you have on hand. First-party data is considered to be more valuable and relevant through its specificity and quality compared to second or third- party data.

Topics: Learn More
9 min read

Wicked Onboarding FAQ

By Scott Desgrosseilliers on Mar 2, 2020 3:15:57 PM

The Wicked Reports onboarding & consultation process has a goal of ROI on your Wicked Reports investment within 90 days.  This goal needs modest effort and focus from both our customer and our team.  Our framework has 4 Wicked Success Phases.

Topics: Learn More
1 min read

Leads take time to buy

By Scott Desgrosseilliers on Feb 28, 2020 1:22:05 PM

“I almost canceled my most profitable ad campaign because I was measuring response every week instead of every month.”
“I stuck with an email offer that worked great although those leads took much longer to convert.”

One of these marketers understands the value of knowing how long it takes to convert a prospect into a customer. He can market smarter, report results accurately, and get the best ROI,

Topics: Learn More
1 min read

Cohort Report

By Scott Desgrosseilliers on Feb 28, 2020 12:55:22 PM

Understanding how much money your leads continue to spend with you is an extremely important data point.

If over time Leads that you find through Source A tend to spend way more money faster than Leads who were found through source B, you would likely want to focus your efforts on Source A Leads.

Topics: Learn More cohort
3 min read

E-learning

By Scott Desgrosseilliers on Feb 28, 2020 11:39:58 AM

Knowing and understanding your marketing data helps you:

  • Stop “spray and pray” marketing. With Wicked Reports you won’t have to guess or take stabs in the dark. When you can see the exact impact of each marketing campaign, you can see exactly what works and what doesn’t. You can learn from your mistakes and build on what’s working.
  • Stay focused on the metrics that matter. Modern marketers have access to so much data that it can be hard to know what’s important and what isn’t. Wicked Reports helps you stay focused on what’s important — the ROI of each marketing campaign. By focusing on real results — revenue, customers, and orders — you can avoid being distracted by vanity metrics and other statistics with little correlation to your bottomline.
  • Invest your time wisely. When you invest your time into a marketing campaign, you’re missing the opportunity to invest it elsewhere. If you invest your time into a marketing opportunity that returns 20% and you could have invested it into a marketing campaign that returned 200%, you just cost your business 180% of the ROI it could have had.
  • Save on marketing and advertising spend. When you can see exactly how well each paid ad performs, when you can see the exact impact on your business in terms of revenue, you know which ads you should kill off and which ones you should invest more into.
  • Piece together your business’s unique growth plan. As Wicked Reports reveals the true ROI of each marketing campaign, and shows you where your best customers are coming from, your business’s growth plan becomes clear.

This last point deserves a bit more attention because it gets to the core of why marketing is so important to your business… effective marketing creates customers and helps your business grow.

Topics: Learn More elearning courses
4 min read

Subscription

By Scott Desgrosseilliers on Feb 28, 2020 11:26:43 AM

Attribution is tricky when it comes to recurring revenue, because is is critical to track lifetime value. This is where Wicked Reports shines! So it’s easy to assume that the last marketing email or online ad is what got a customer to purchase. But you’re probably wrong. Let me tell you a secret: the most important factor is time.

Topics: Learn More
3 min read

Shopify

By Scott Desgrosseilliers on Feb 28, 2020 11:12:24 AM

You look in your Shopify app and see that you made a sale. That’s great!

Now you want to do more of what brought the sale in because it worked. Of course, that’s only logical. So how do you bridge the gap between your marketing programs and Shopify data?

But now you ask . . .

  • Where did that customer come from?
  • Was it that killer email you sent out last week to your own list?
  • Did it come from your new Facebook ad?
  • Or could it have been the blog post that went up last month?

Shopify can’t tell you that. Their records are based on last click, which means you see only the last thing a customer clicked on before they appeared in your Shopify store. It’s the final conversion but it’s not the whole story. So how do you bridge the gap between your marketing programs and Shopify data?

Multiple Outreach Programs
After all, we know that customers often don’t buy right away. It can take weeks or even months before they pull out their card and hit Buy. In that time you have probably reached out to them multiple times and in several different ways. You’ve used different messages, tested several offers, and tried discounts. But you don’t know which one worked.

All the data from those programs goes into your CRM but how can you bridge the gap between marketing program and action, prospect and customer, CRM and Shopify to find out which marketing program got you a customer and brought in revenue?

Again, Shopify can’t tell you that.

Tracking the Customer Journey
But Wicked Reports can. In fact, we track the entire customer journey from first optin to last click so we can tell you exactly what brought in that sale to Shopify. Not just the first optin or the last click—you see the precise program that caused your customer to buy.

You can also see where your best customers came from long before they appeared in your Shopify store. Now you can go back and mine that rich source again.

Topics: Shopify Learn More
1 min read

ROI From Google Ads

By Scott Desgrosseilliers on Feb 28, 2020 11:07:35 AM

Many SMBs do not understand the ROI they are getting from Google Ads because their sales are happening offline or they have a subscription based model where one sale results in recurring monthly revenue. Wicked Reports is able to connect with CRMs and pull in sales data to show businesses the ROI they are getting from many different advertising channels.

Topics: Google Ad Manager Learn More
4 min read

The Critical “Missing Piece” of the Ecommerce Growth Puzzle

By Scott Desgrosseilliers on Feb 28, 2020 10:47:52 AM

 

Growing an ecommerce store is like putting together a puzzle with four critical pieces:

Topics: Ecommerce Learn More
3 min read

Agencies

By Scott Desgrosseilliers on Feb 28, 2020 9:56:50 AM

As a consultant or agency, you want to give your marketing clients the most value—and impact—for their money. After all, they trust you to be their expert partner, someone who knows more, has outstanding creative and can analyze the results. They want great ideas, powerful copy, and deep expertise.

Topics: Agency-Consultant Learn More

ReCharge Integration

By Scott Desgrosseilliers on Feb 9, 2020 6:56:47 AM

ReCharge, the top Shopify subscription billing service, is the newest integration for Wicked Reports.  This integration is our first automatic, do absolutely nothing, integration for our clients.  

Topics: New Feature Announcement

It’s an Attribution Game Changer!

By Scott Desgrosseilliers on Feb 4, 2020 7:01:33 AM

Topics: attribution Learn More
1 min read

2020 Product Update - Enhanced ROI Report & Linear Attribution

By Scott Desgrosseilliers on Jan 7, 2020 4:52:04 PM

Based on your feedback, we have made significant enhancements to the ROI report including Linear Attribution.

Topics: ROI Report Linear Attribution
1 min read

New Feature: Tracking Page Validator & Other News

By Scott Desgrosseilliers on Nov 19, 2019 9:42:16 AM

We are pleased to announce a new feature to the ROI Report, the Tracking Page Validator. This new feature is very important as you try to make sure all of your campaigns are getting the clicks and leads you are expecting.

Topics: New features tracking Tracking Validator
2 min read

Hubspot and Wicked Reports

By Scott Desgrosseilliers on Aug 13, 2019 10:41:23 AM

Our integration just got stronger and more powerful. In brief summary, you now get the lifetime value and ROI of all your HubSpot leads based on real leads and sales wherever those sales are occurring, automatic email tracking with no need for UTMs, even historically, based on real sales, and this is a native Wicked integration which is authorized very quickly.

Topics: Learn More HubSpot
3 min read

Wicked Data Cleanup

By Scott Desgrosseilliers on Aug 11, 2019 10:40:56 AM

At Wicked Reports, we are always looking at how we can give our clients the most accurate view of their Wicked data. As part of this effort, we are introducing several enhancements over the next several weeks and months that will cleanup your Wicked data. Below is the first set of enhancements that we are introducing with some background on each enhancement and how it will impact you. Going forward, we will release new articles describing how we are helping you get a more accurate view of your Wicked attribution data.

Topics: Data Cleanup Attribution Health
5 min read

Organic Attribution

By Scott Desgrosseilliers on Jul 22, 2019 10:39:58 AM

Wicked Reports announces organic traffic attribution.

At Wicked Reports, we are always looking at how we can give our clients the most accurate view of their Wicked data. As part of this effort, we are introducing several enhancements over the next several weeks and months that will cleanup your Wicked data. Below is the first set of enhancements that we are introducing with some background on each enhancement and how it will impact you. Going forward, we will release new articles describing how we are helping you get a more accurate view of your Wicked attribution data.

Topics: Uncategorized

November 2018 Usability and Performance Enhancements

By Scott Desgrosseilliers on Nov 8, 2018 8:15:01 AM

We’ve been busy working hard for our customers. In the past 30 days a lot of requested features have been delivered. This video summarizes the features and lets you know what is coming in the next 6 weeks.

Topics: New Product Launch
4 min read

Podcast Attribution – How to track clicks, leads, and sales for a podcast episode

By Scott Desgrosseilliers on Oct 24, 2018 10:30:38 AM

There a couple of ways to connect podcast episodes to leads and sales using Wicked Reports.The quick version for those that are familiar with Wicked Reports technology – put unique UTM links on your emails, texts, and social posts about a podcast episode.  Wicked Reports will connect the unique UTM tracking links to contacts in your CRM and sales from your shopping cart.

There are 3 valuable data points you will get.

  1. Podcast episode link clicks.
  2. Podcast episode link clicks that find leads.
  3. Podcast episode link clicks that convert sales.

For each of those data points, the raw number of clicks, leads, and sales helps you determine interest and bottom line value to your business.

When the clicks, leads, or sales are higher than average, this means you have struck a nerve in your audience. Do MORE of that podcast content AND type of marketing for your podcast.

When the clicks, leads, or sales are lower than average, something missed the mark with either the podcast content or the marketing of that podcast.

If you need a primer on UTM tracking links, here is Google’s reference. We will use this to build the tracking link for a podcast episode below.

When sending an email about a podcast, it’s important to construct the link the correct way.

As an example, let’s use the great podcast host James Schramko and this particular episode I was on:  https://www.superfastbusiness.com/business/590-the-top-conversion-tips-after-1-5-billion-dollars-in-sales-and-retention-tips-with-scott-desgrosseilliers-from-wicked-reports/

Step 1 – Paste the link into the link field of the URL Builder:

Step 2 – Set the campaign source.  I see a lot of people type in “Podcast” here.  I disagree.  You are going to spread the news of your podcast on a number of marketing sources, so don’t make that mistake.  You should put “Email” if the source of the link click is from your email software.  You’ll indicate podcast in a different field.

Step 3 – Medium. This is the delivery mechanism of the link.  Since you are emailing this out, put “email” again just like you did in Source.

Step 4 – Campaign Name. Finally, you can indicate this is about a podcast.  If your podcast just got produced, you are probably ready to shout out the news on all available platforms.  For our example, I’m assuming you are broadcasting this podcast link via email.  I’ve input “podcast-episode-broadcast”.  Notice I used a “-” between each word…while link technology sometimes can preserve spaces, I don’t trust it, so don’t leave spaces in your values.  Each new podcast episode, I will use the exact same campaign name, so I can compare all my episode’s performance.

Step 5 – Campaign Term.  A lot of people do not put a value in this field, because it says “identify the paid keywords”.  However, we want to compare the performance of this podcast episode vs. search keywords, facebook targeting, text messaging, and organic posts on our Facebook fan page.  When comparing data, it is a lot easier to have values in all 5 UTM values.  This is why I advocate putting in an easy to understand value for your audience of this link.  Since we are emailing this to your email list, “email-list” is what to put into the term field. (Note – if you are only emailing this to an email segment that has subscribed to your podcast updates, THEN you could put “podcast-email-list”.)

Step 6 – Campaign Content.  This where you identify the podcast episode.  Prefix the episode name with the episode number so you can sort your data by episodes chronologically, and remember not to have any spaces.

Step 7 Copy the generated campaign URL and insert into your email broadcast…happy tracking!

A couple notes on the process.

  1. You can shorten these URLs using the “convert URL to short link” option or any link shortener you like – just make sure the UTMs hit a page with Wicked Reports tracking on it.  If you do NOT use Wicked Reports, make sure your Google Analytics code is on the page.
  2. Want to create your links for your other platforms now?  Simply make a few edits in the fields and copy the updated links while you are here.

Here are a couple of samples of additional tracking links that could be used.

For a Facebook Fan Page on the podcast.

For Twitter (even though you probably won’t get any sales)

Notice in all the links, the campaign and the content stay the same.  The source is the channel I’m marketing on.  The medium is the mechanism for link delivery.  And the term is the audience identification.

For ads, the same thing applies.  But who wants to create a ton of UTM links all day for their ads?  That’s why we have a Google Tracking template and Facebook auto-tracking.

I hope your podcast does great, and your podcast attribution proves that great episodes grow your sales faster.

Topics: Podcast Learn More
2 min read

How is Wicked Reports’ attribution different from Facebook’s or Google’s?

By Scott Desgrosseilliers on Oct 10, 2018 10:31:32 AM

We get this question all the time, even from clients we are already using Wicked Reports.

Topics: Facebook Google AdWords attribution
2 min read

How to Use Google Similar Audiences for Ad Targeting

By Scott Desgrosseilliers on Oct 8, 2018 10:33:11 AM

Quick video today, to show you how to use Google Ad Similar Audiences for ad targeting.

Topics: Uncategorized
5 min read

How to Retarget Your Email Leads with Google Ads

By Scott Desgrosseilliers on Oct 8, 2018 10:32:40 AM

This quick video’s going to show you how to re-target your existing leads with Google Ads.

Topics: Google AdWords
5 min read

Wicked MailChimp

By Scott Desgrosseilliers on Oct 8, 2018 10:32:09 AM

MailChimp and Wicked Reports. Our integration just got stronger and more powerful. In brief summary, you now get the lifetime value and ROI of all your MailChimp leads based on real leads and sales wherever those sales are occurring, automatic email tracking with no need for UTMs, even historically, based on real sales, and this is a native Wicked integration which is authorized very quickly.

Topics: MailChimp
3 min read

How to Target Your YouTube Leads Using Search History

By Scott Desgrosseilliers on Oct 8, 2018 8:21:45 AM

Today I’d like to show you a powerful feature Google’s released: How to target your YouTube ads based on what someone has searched on.

Topics: YouTube leads search history
6 min read

An Easy Way to Track YouTube Leads

By Scott Desgrosseilliers on Oct 2, 2018 8:37:24 AM

In this video, Scott’s going to show you an easy, simple three-step process to track every single YouTube lead. The problem with tracking has been a problem since advertising was created itself. The father of advertising said, “Half my money is wasted. I just don’t know which half.” Well good news for us is that YouTube has made lead tracking way easier to do. So here’s your three-step process.

Topics: YouTube
1 min read

Data Is Like Oil In Your Business – Useless Until You Mine It

By Scott Desgrosseilliers on Aug 28, 2018 8:58:55 AM

Running an ecommerce business, one of the biggest challenges is being clear enough on “the numbers”. You have all these data inputs across email campaigns, Facebook, AdWords, content marketing links, and more, and each of these channels come with their own tracking and metrics.

Topics: Reports Jedi Strategies
2 min read

Golden Formula #3 – Average Time To First Purchase

By Scott Desgrosseilliers on Aug 28, 2018 8:57:09 AM

If you’ve crossed the $1 million annual revenue threshold, then you’re probably caught in Data Hell.

You put significant efforts behind your online marketing – across Facebook, AdWords, emails, and more – but now all that data is making things more confusing.

Each platform carries its own tracking, they don’t properly connect with one another, and you’re left staring at multiple browser tabs STILL asking the question, “what’s working and what’s not?!?”

Wouldn’t it be awesome to look at just a handful of metrics and get the answers?

After analyzing over $1.5 billion in sales data across our customer base, Wicked Reports has determined The Golden 4 Formulas to grow your ecommerce company.

Here’s a quick look at the third formula:

Golden Formula #3 – Average Time To First Purchase

Average Time To First Purchase is a great metric that doesn’t get a lot of publicity.

It tells you how long it will take new leads to become paying customers.

To calculate Average Time To First Purchase:

  1. Segment all your customers.
  2. Look at the date they first joined your email list, which is usually the create date in the CRM.
  3. Then look at the first date they made a purchase.
  4. The difference between the 2 dates is the time in days that lead took until their first purchase.
  5. Do this across all your customers, and the average of those differences is the number of days you can expect it to take for a new lead to buy.

For example, let’s say a customer purchased on November 5th, and opted in on October 1st. That’s 36 total days.

Now let’s say we had 4 other customers who took 38, 27, 35, and 20 days to buy, respectively. Our average time to purchase for this segment would be 31.2 days.

Use this metric to set the expectations on when to evaluate new lead generation campaigns. It’ll keep you from being short-sighted and pulling a campaign too soon. If your leads take an average of 20 days to become customers, you might not want to turn off your new lead generation campaign after a week if it’s not making money yet. The leads might be great, they just need a little time to buy.

Want to see Golden Formulas 1, 2, and 4?

We’ve put together a special speed-webinar absolutely free for you to watch to help you finally answer the question, “What’s working and what’s not?”

Download The Golden 4 Formulas to grow your ecommerce company – Free speed-webinar

Topics: Reports Jedi Strategies
1 min read

New Agency Features Added to Wicked Reports

By Scott Desgrosseilliers on Aug 27, 2018 9:01:55 AM

Using Wicked Reports, you can now generate beautiful client-facing reports to add value and communicate with your best clients.

Topics: Agency-Consultant
1 min read

Upgraded New Lead Attribution

By Scott Desgrosseilliers on Jun 20, 2018 9:16:11 AM

We’ve just emerged from the Wicked lab with upgraded new lead attribution. This has resulted in a substantial increase in new leads counted, and more importantly, more sales tracked back to new lead gen.

Topics: New Feature Announcement Wicked Reports 2.0
1 min read

Custom Events v1

By Scott Desgrosseilliers on Jun 7, 2018 9:22:51 AM

 

 

2 min read

GDPR Update

By Scott Desgrosseilliers on May 25, 2018 10:05:47 AM

As the GDPR implementation deadline of May 25th approaches, we have received several inquiries from our EU-based clients and clients having their own EU-based customers who are concerned about GDPR compliance.

Topics: GDPR
1 min read

Meet Lorraine: Untangling Complex Customer Journeys

By Scott Desgrosseilliers on Mar 15, 2018 5:18:25 PM

Meet Lorraine

How to Untangle the Complex Customer Journey

Topics: customer journey
2 min read

Announcing our Enhanced ActiveCampaign Integration

By Scott Desgrosseilliers on Feb 24, 2018 4:23:15 PM

We’re excited to release our new ActiveCampaign integration. This enhanced integration makes accurately tracking the performance of your email marketing and marketing automation simple, fast, and easy. It’s the best email marketing and marketing automation integration we’ve ever built, the first of its kind, and it sets a new industry standard for email marketing attribution.

Topics: Email Marketing Integrations
4 min read

The Critical "Missing Piece" of the Ecommerce Growth puzzle

By Scott Desgrosseilliers on Feb 24, 2018 4:21:05 PM

Growing an ecommerce store is like putting together a puzzle with four critical pieces:

Topics: Ecommerce
7 min read

The 3 new truths of e-commerce marketing

By Scott Desgrosseilliers on Feb 20, 2018 4:28:16 PM

In a perfect world, growing your ecommerce store would be logical and easy… 

 
 
Topics: Ecommerce
1 min read

Wicked Reports now integrates with Klaviyo

By Scott Desgrosseilliers on Feb 20, 2018 4:24:52 PM

Today, we’re excited to announce our integration with Klaviyo.

Topics: Data Integrations
2 min read

New WickedFast Process Streamlines Setup

By Scott Desgrosseilliers on May 30, 2017 5:30:48 PM

Wicked Reports already had the fastest, simplest on-ramp to marketing metrics in the business. But that wasn't good enough for us.

Topics: setup
7 min read

Wicked Reports Connects Infusionsoft and WooCommerce Data

By Scott Desgrosseilliers on May 18, 2017 5:32:04 PM

 “How can I tell what piece of marketing or advertising created customers and orders?

Topics: WooCommerce Infusionsoft
3 min read

Make Smart Ad Decisions with the Sales Velocity Report

By Scott Desgrosseilliers on Apr 12, 2017 3:55:46 PM

"I almost canceled my most profitable ad campaign because I was measuring response every week instead of every month."

Topics: Sales Velocity Report
2 min read

Increase Response and Revenue with the Predictive Behaviors Report

By Scott Desgrosseilliers on Apr 4, 2017 5:34:07 PM

As a marketer, ask yourself these three questions:

Topics: Uncategorized
3 min read

The Fastest Setup You'll Ever Find

By Scott Desgrosseilliers on Mar 22, 2017 5:40:38 PM

Setup for a marketing analytics system can feel like doing your taxes, moving all your files to a new computer and cleaning out your car—all at the same time.

Topics: setup fast setup
1 min read

Wicked Reports Integrates with the Drip Marketing Automation Platform

By Scott Desgrosseilliers on Mar 22, 2017 5:35:31 PM

Wicked Reports now pulls in contact data from the Drip marketing automation platform.

Topics: Integrations Drip Marketing Automation Platform
7 min read

Six Tips for Improving Email Performance

By Scott Desgrosseilliers on Mar 16, 2017 1:03:24 PM

You have your segmented list and a good offer. You write compelling content. Then you get ready to send out an email that you hope will generate business.

Topics: email performance
3 min read

Wicked Reports Integrates with Click Funnels – Actionetics

By Scott Desgrosseilliers on Mar 7, 2017 4:36:53 PM

Wicked Reports now integrates with the Actionetics marketing integration platform from Click Funnels, the builder of drag-and-drop sales funnels. Click Funnels helps companies to build sales funnels of all kinds, including webinar, membership, email, sales and opt-in funnels.

Topics: Actionetics Click Funnels
2 min read

Wicked Reports Integrates with 3 Major Marketing Platforms

By Scott Desgrosseilliers on Mar 2, 2017 4:39:27 PM

Wicked Reports has added three major marketing platforms to its list of data sources. While each company in the Wicked reports ecosystem has its own focus and area of specialization, pulling their data into one marketing metrics system increases the power and accuracy of your marketing analysis. By expanding for measuring and analyzing the ROI of marketing programs Wicked Reports helps you to focus resources on the programs that deliver real value while de-emphasizing others.

Topics: Click Funnels Drip
2 min read

Wicked Reports Integrates with PayPal

By Scott Desgrosseilliers on Mar 2, 2017 4:38:21 PM

Wicked Reports now integrates with PayPal, the open digital payments platform company. With nearly 200 million active account holders PayPal enables customers to connect and transact whether they are online, on a mobile device, in an app, or in person.

Topics: authorization Wicked Reports attribution Integrations PayPal
3 min read

Analyze Lead Groups with the Cohort Analysis Report

By Scott Desgrosseilliers on Feb 28, 2017 2:54:05 PM

Imagine this scenario:

Topics: Cohort Analysis Report
5 min read

7 Exciting New Enhancements to the ROI Report

By Scott Desgrosseilliers on Feb 17, 2017 4:41:54 PM

The ROI Report was already the most powerful marketing metrics report anywhere in the market.

Topics: New Feature Announcement ROI Report
1 min read

What Time Should You Send Your Emails?

By Scott Desgrosseilliers on Feb 10, 2017 4:43:19 PM

Do you always send your emails at the default time?

Topics: broadcast email email broadcast
1 min read

How to Tell Which Emails Made You The Most Money

By Scott Desgrosseilliers on Feb 10, 2017 3:59:44 PM

With Wicked Reports, we take a data-driven approach to tracking emails.

Topics: Email ROI
1 min read

Why You Can Trust Wicked Reports Data

By Scott Desgrosseilliers on Feb 10, 2017 3:58:28 PM

There comes a time when you will ask yourself...

Topics: wicked reports data
1 min read

Ease of Wicked Reports Setup

By Scott Desgrosseilliers on Feb 10, 2017 3:57:11 PM

Wicked Reports is easy to setup.

1 min read

Mark's Marathon Email Made Him $8,000 from 400 Clicks

By Scott Desgrosseilliers on Feb 10, 2017 3:56:01 PM

Mark sent an email to his list of 100,000 about a Marathon he was training for.

Topics: Email ROI
1 min read

Which Emails Make The Most Money?

By Scott Desgrosseilliers on Feb 10, 2017 3:54:45 PM

Open Rates...

Topics: Email ROI emails
1 min read

What Should You Scale, or Kill, From a Facebook Campaign

By Scott Desgrosseilliers on Feb 10, 2017 3:53:37 PM

How do you really know which campaigns or ads to scale or kill?

Topics: Facebook
1 min read

Customer Journey ROI For Your Facebook Campaigns

By Scott Desgrosseilliers on Feb 10, 2017 3:52:22 PM

How am I doing on Facebook?

Topics: Uncategorized
1 min read

Why Should You Care About Sales Velocity?

By Scott Desgrosseilliers on Feb 10, 2017 3:51:11 PM

How long does it take for a prospect to make their first purchase?

Topics: Sales Velocity Report
1 min read

Which FB Ad is Making You Money?

By Scott Desgrosseilliers on Feb 10, 2017 3:50:02 PM

Simple Question.

Topics: Uncategorized
1 min read

Worried About Your Reputation With Your Clients?

By Scott Desgrosseilliers on Feb 10, 2017 3:48:50 PM

Word of mouth is everything!

Topics: client reports
1 min read

Working Long Hours Because You Really Don't Know What's Working

By Scott Desgrosseilliers on Feb 10, 2017 3:47:41 PM

It should be easy for you to tell your clients what is working, and what is not.

Topics: Uncategorized
1 min read

Lots of Clicks and Leads but Where Did the Sales Come From?

By Scott Desgrosseilliers on Feb 10, 2017 3:44:56 PM

You're generating lots of clicks and leads.

Topics: sales cycle clicks
1 min read

Spreadsheet Hell to Figure Out ROI

By Scott Desgrosseilliers on Feb 10, 2017 3:43:38 PM

Google Analytics is telling you one thing...

Topics: ROI
1 min read

Great Ads and Leads, Terrible Email Campaigns

By Scott Desgrosseilliers on Feb 10, 2017 3:42:26 PM

You're generating a bunch of great leads for your client.

Topics: email
1 min read

Revenue Now or Revenue Later?

By Scott Desgrosseilliers on Feb 10, 2017 3:41:18 PM

Most Agencies focus on immediate revenue.

Topics: Current Revenue Future Revenue

Facebook Reporting Not Matching Your Sales?

By Scott Desgrosseilliers on Feb 10, 2017 3:40:02 PM

Facebook reports rarely match your true sales.

Don't You Dare Kill Ad Spend Because You Can't Tell Where Customers Are Coming From

By Scott Desgrosseilliers on Feb 9, 2017 3:38:42 PM

Do you know that you have ad campaigns that are working, but don't know why?

Topics: ad spend
1 min read

Your Client Needs 30+ Days to Close a Lead - How To Prove You're Generating Leads That Convert

By Scott Desgrosseilliers on Feb 9, 2017 3:37:12 PM

Do you have clients who have a LOOOONG sales process?

Topics: leads
1 min read

Your Client is Restless and You Might Be Losing Them - Here's How To Save Them

By Scott Desgrosseilliers on Feb 9, 2017 3:35:58 PM

You know the feeling...

Topics: client reports
1 min read

Can't prove your value to your client?

By Scott Desgrosseilliers on Feb 9, 2017 3:34:29 PM

Cold Hard Evidence.

Topics: client reports
1 min read

Do you feel like a total amateur when you have to tell your clients - "I'm sorry but I can't give you an exact ROI"?

By Scott Desgrosseilliers on Feb 9, 2017 3:32:46 PM

The Pros can tell their clients Exact ROI for every single campaign and ad they are running.

Topics: ROI
1 min read

Do you constantly have to guess what kind of ROI you're getting for your clients?

By Scott Desgrosseilliers on Feb 9, 2017 3:31:32 PM

Your clients want to know EXACTLY how you're performing as a Facebook Advertiser.

Topics: client reports ROI
1 min read

Are you looking to raise your fees and need to justify it?

By Scott Desgrosseilliers on Feb 9, 2017 3:29:50 PM

As an agency, you would LOVE to raise your fees.

Topics: Agency-Consultant
5 min read

5 Reasons Why Owners Don’t Like Their SMB Marketing

By Scott Desgrosseilliers on Feb 8, 2017 3:28:35 PM

This may come as a surprise but, if you’re not happy with your marketing, you are not alone. How could that be? Are so many small businesses simply that bad at marketing?

Topics: SMB marketing
3 min read

Seven Ways to Dazzle Your Marketing Clients

By Scott Desgrosseilliers on Jan 31, 2017 3:27:08 PM

As a consultant or agency, you want to give your marketing clients the most value—and impact—for their money. After all, they trust you to be their expert partner, someone who knows more, has outstanding creative and can analyze the results. They want great ideas, powerful copy, and deep expertise.

Topics: marketing consultant
2 min read

Email Metrics: Revenue per Email Trumps All

By Scott Desgrosseilliers on Jan 24, 2017 3:25:25 PM

With so many email metrics to look at these days, it’s no wonder people are confused!

Topics: Email ROI
3 min read

Bridging the Gap Between Marketing and Shopify

By Scott Desgrosseilliers on Jan 7, 2017 3:23:59 PM

You look in your Shopify app and see that you made a sale. That’s great!

Topics: marketing Shopify
2 min read

Answers to 7 Frequently Asked Questions

By Scott Desgrosseilliers on Jan 7, 2017 3:21:59 PM

Now and again we like to share some of the questions people ask us about Wicked Reports most often. These FAQs come from folks just like you, who want to make smart, data-driven decisions for their businesses.Now and again we like to share some of the questions people ask us about Wicked Reports  most often. These frequently asked questions come from folks just like you, who want to make smart, data-driven decisions for their businesses.

Topics: QuickStart Setup Guide FAQs
3 min read

Answer These 5 Questions and Grow Your Small Business

By Scott Desgrosseilliers on Jan 7, 2017 3:20:31 PM

You need good marketing data to make good decisions. And you need good decisions to grow your small business.

Topics: grow small business
5 min read

Six Answers You Need to Grow Your Business

By Scott Desgrosseilliers on Jan 7, 2017 2:58:46 PM

If you want to grow your business in the New Year, you’re probably asking these six critical questions:

Topics: grow small business
4 min read

Time is the X-Factor for Tracking Customer Behavior

By Scott Desgrosseilliers on Jan 7, 2017 2:51:52 PM

When you’re running a business, it’s easy to get fixed on the here and now. You just never have enough time to keep all those plates spinning to make sure the company stays profitable.

Topics: customer behavior
4 min read

Two New Wicked Reports Functions Make Your Job Easier

By Scott Desgrosseilliers on Jan 4, 2017 3:17:54 PM

Wicked Reports has announced two new functions that give our customers greater simplicity, flexibility and ease of use. The CSV Upload feature makes it easy to upload data from multiple sources and the Automatic Link Builder lets you create tracking links from inside Wicked Reports.

Topics: New Feature Announcement Automatic Link Builder CSV Upload Feature
1 min read

Set Up Facebook Ad Tracking Wicked Fast

By Scott Desgrosseilliers on Jan 3, 2017 3:15:16 PM

If you’re using Wicked Reports, you most likely want to track the ROI of your Facebook ads.

Topics: Uncategorized
3 min read

Create Stress-free Client Reports and Change Your Life

By Scott Desgrosseilliers on Jan 2, 2017 3:13:59 PM

Does this sound familiar? You spend hours—and burn gallons of midnight oil—creating end-of-month client reports that quantify program effectiveness for your clients and justify your fee.  You wonder whether your most important product is marketing expertise or the monthly report itself.

Topics: Reports
2 min read

WickedSmartz Makes for Smart Marketing

By Scott Desgrosseilliers on Nov 7, 2016 3:11:28 PM

What good is a system for measuring your online ad results if you have to crunch all the numbers yourself?

Topics: WickedSmartz
3 min read

Here's the Most Powerful ROI Report You'll Ever See

By Scott Desgrosseilliers on Nov 4, 2016 4:09:40 PM

Before you read about the new ROI Report from Wicked Reports, ask yourself a couple of questions.

Topics: Uncategorized
3 min read

Email Open Rates vs. ROI: Stop Obsessing Already

By Scott Desgrosseilliers on Oct 18, 2016 1:00:58 PM

Last week we talked about why online marketers need to prioritize return on investment over cost per click. Today we’re discussing the relative importance of open rates.

Topics: Email ROI Email Open Rates
3 min read

3 Reasons Why Cost per Click Is Costing You--Big Time

By Scott Desgrosseilliers on Oct 11, 2016 4:01:16 PM

If you’re like most online marketers you evaluate your ad campaigns by measuring their cost per click. Not only has this been best practice since, well, forever. it has also been the only way you could get a quantitative handle on advertising effectiveness.

Topics: cost per click ROI
2 min read

Facebook Conversion Path #4: Long-term Conversion

By Scott Desgrosseilliers on Oct 3, 2016 4:02:42 PM

Here’s the last conversion path our Facebook lead, Maximus, followed before purchasing from the Wicked Good Juice company. Six months after Maximus first became a lead, he buys from a webinar that was promoted on Facebook and email but opts in with a different click than the one described in the previous conversion path. Maximus is 20 years old, male, and likes the Boston Red Sox.

Topics: Facebook Conversion Tracking
3 min read

Path #3: Understanding the Facebook Webinar Conversion Path

By Scott Desgrosseilliers on Sep 19, 2016 4:04:00 PM

A lead for six months buys from a webinar that was promoted on Facebook and Email.

Topics: Facebook Conversion Tracking
4 min read

Exploring Common Facebook Conversion Paths

By Scott Desgrosseilliers on Sep 12, 2016 4:05:43 PM

To follow up on our last post we’ll examine some typical customer click paths and demonstrate the challenges of traditional last-click conversion tracking. We’re going to follow a lead called Maximus for a fictitious company, “Wicked Good Juice (WGJ).” Their online marketing efforts will convert Maximus across four possible customer journeys from prospect to buyer. Maximus is a young man, 20 years old, who likes the Boston Red Sox. Today we’ll examine the first customer path.

Topics: Facebook Conversion Tracking
3 min read

Facebook Conversion Path #2: Over Time

By Scott Desgrosseilliers on Sep 9, 2016 12:59:15 PM

In our last post we met a lead called Maximus and followed him along a Facebook conversion path through multiple marketing offers from the Wicked Good Juice Company. In this post we track him through a second set of marketing contacts before he finally makes a purchase. Maximus is 20 years old, male, and likes the Boston Red Sox.

Topics: Facebook conversions
2 min read

Understanding Facebook's Custom Conversion Events

By Scott Desgrosseilliers on Sep 7, 2016 12:39:48 PM

Last year Facebook upgraded to a new way of tracking that offered a significant improvement. The new tracking allows you to define which URL means a conversion. When the Facebook tracking code detects that defined URL loading up for a person who clicked or viewed one of your ads, it awards that ad a conversion. That seems clear enough.

Topics: Facebook custom conversion
4 min read

How Lobster Co. Clawed $8K+ from Ad Spend and Raised ROI by 611%

By Scott Desgrosseilliers on Sep 2, 2016 4:07:30 PM

You probably know that Facebook advertising is one of the best ways to get more sales for your business. In fact 3,750,000 online business owners now use Facebook to acquire their customers. One issue with Facebook Advertising data, however, is that it’ doesn't give you the “complete picture.”  Let me explain.

Topics: Facebook advertising Wicked Reports Facebook ROI ROI
1 min read

Active Campaign + Stripe = Wicked Good ROI

By Scott Desgrosseilliers on Aug 8, 2016 12:32:18 PM

The wait is OVER!

Topics: Stripe Active Campaign ROI
1 min read

The Three Big Problems with Today's Link Tracking

By Scott Desgrosseilliers on Jul 1, 2016 4:12:49 PM

Link tracking has been in the news lately because it’s just not working efficiently.

Topics: Link Tracking
1 min read

Wicked Reports Now Offers Live Product Reports

By Scott Desgrosseilliers on Jun 6, 2016 12:29:36 PM

The product report shows you all products at a glance, giving you important information about sales:

Topics: New Feature Announcement product reports
25 min read

You Are Wasting Facebook Ad Dollars Unless You Understand Conversions

By Scott Desgrosseilliers on May 25, 2016 12:25:16 PM

The expectation of most people is that when they see a sales conversion in a report, it means "my customer clicked on this ad and then immediately bought my stuff or joined my list."

Topics: Uncategorized
4 min read

5 Ways to Improve Facebook Ad Performance

By Scott Desgrosseilliers on May 9, 2016 12:48:40 PM

Every marketing manager wants to get the most from the money he or she spends on programs.  Busy marketers sometimes have trouble, however, keeping up with the latest tech changes and creative ideas. Here are five things you can do to improve Facebook ad performance and get the best results from your investment.

Topics: Uncategorized
1 min read

Wicked Reports Product Update: March 2016

By Scott Desgrosseilliers on Mar 14, 2016 12:23:10 PM

Watch for the Wicked Reports product upgrade tsunami that's headed your way. It starts now and will roll out over the next two weeks. Our goal is to find what makes money for you and what wastes your time. Once you know, you can scale up what works and kill what doesn't!

There is so much to cover that I'll follow up with a separate, deep-dive post for each feature . Here's the list of upgrades coming from Wicked Reports:

Topics: New features
4 min read

When Is the Best Time to Send Your Emails?

By Scott Desgrosseilliers on Jan 18, 2016 2:36:32 PM

When you create an email for that fantastic new sales campaign that is going to take you to the next level, what time do you schedule it to be sent?

Topics: Uncategorized
3 min read

Product Tripwire Attribution

By Scott Desgrosseilliers on Jan 18, 2016 11:17:16 AM

Wicked Reports' Product / Tripwire Attribution report connects your customer's buying behavior for specific products to the marketing activity that acquired them AND  the revenue they generate for you AFTER their purchase of a specific product.

Topics: New Feature Announcement attribution
1 min read

What's Driving Your Sales? It's All About Attribution

By Scott Desgrosseilliers on Jan 18, 2016 11:06:57 AM

We created Wicked Reports because of the confusing, cryptic, and unverifiable ways existing analytics tools attributed revenue and sales.  People came to us who had tried everything else and were tired of banging their heads against the wall.

Topics: attribution
1 min read

Hello, Next-Level Mastermind Member!

By Scott Desgrosseilliers on Jan 17, 2016 11:19:06 AM

Thanks for clicking on the link below my Next Level Mastermind forum signature.

Topics: Next-Level Mastermind

Wicked Reports Tracking for Google Ad Manager

By Scott Desgrosseilliers on Jan 16, 2016 11:20:52 AM

Wicked Reports Tracking for Google Ad Manager

Topics: Google Ad Manager