Why Wicked?

Optimize Ad Spend

Confidently scale winner and cut losers based on ROI and LTV.

Connect Lead Gen to High LTV

Reverse engineer customer acquisition.

Reliable Conversion Data

Honest conversions lead to increased revenue.

Marketing Attribution Expertise

$2 billion in ad spend, $5 billion in attributed revenue

Customer and Subscription Lifetime Value

Detect repeat and subscription customers and attribute to marketing spend

Who We Help


Marketing attribution to increase Ecommerce ROI


Find lead sources that create subscription customers.

Information & Course

Connect marketing that leads to info & course sales.

Multi-Channel Marketers

Evaluate ROI and LTV of all channels.


See what others are saying about Wicked Reports!


ROI and LTV Reporting

Channel, campaign, ad, and targeting ROI, LTV, and CAC.

Wicked Optimization Playbooks

Turn data into profitable action with precise analysis steps and advice


One-click integrations with marketing, sales, and ad systems.

Predictive, Cohort, and Data Mining

Customer lifetime value and behavior analysis.

Channel, Campaign, and Ad Optimization

High level insights and granular optimization actions.

Attribution Models That Work

Attribution that factors customer lifetime value, subscriptions, and lead gen.

Wicked Smartz Time Savers

Intuitive filtering and sorting that delivers answers.

Wicked Reports Vs.

Conversion Quality over Quantity

Wicked detects and attributes conversions that scale revenue.

Wicked Reports vs Tracking Pixels

Wicked Reports vs Oribi, Attribution.io, and tracking pixels.

Wicked Reports vs HubSpot Attribution

Advantages over HubSpot for multi-channel ecom marketers.

Wicked Reports vs Facebook pixel

Multi-channel lifetime value attribution vs Facebook pixel issues

Wicked Reports vs Google Analytics pixel

Multi-channel lifetime value attribution vs Google pixel issues

Wicked Reports vs. Dashboard Reporting

Wicked Reports vs Domo, Grow, Google Data Studio, TapClicks, NinjaCat, AdStage, and others



Explore. Learn. Engage.

1 min read

Outbound API with Wicked Reports

One of the features that our clients have been asking for is the ability to export data for additional analysis in...

2 min read

Wicked Reports & New Zapier Release

Wicked Reports has released its newest Zapier Integration that provides you with more functionality when sending custom...

1 min read

Wicked Reports Voted a Top 30 App By hubspot users

Wicked Reports is thrilled to receive the honor of being voted a HubSpot Top 30 App by their customers!

Wicked Reports...

11 min read

Marketing Attribution in 2020: Measure ROI/LTV Across Platforms

Marketing attribution is the art of identifying those channels, campaigns, and individual ads that contributed to a...

1 min read

Wicked releases new mission control report with help from our partners at Google

Today Wicked Reports announced the beta release of an entirely re-imagined Mission Control report suite to help...

15 min read

How to Track the ROI of Your Digital Marketing

A review of over 60 different marketing studies has shown that more than 40% of advertising spend is completely wasted.

1 min read

Cohort Report Updates

Wicked Reports is making it easier for you to look at your Cohort Reports. We've:

  1. Broken the report into 4 separate...
2 min read

New ROI fields release - March 26 2020

Wicked Reports just upgraded the ROI report March 26th 2020, here are the highlights:

  1. Speed improvements on the ROI...
1 min read

Customer Journey Roleplay

Today we explain marketing attribution with a role play.  The role playing kicks in at the 90 second mark!

I'd love for...

1 min read

1st Party Data

First-party data is the data you have collected about your customers or audience, you own and manage. It can come from...

9 min read

Wicked Onboarding FAQ

The Wicked Reports onboarding & consultation process has a goal of ROI on your Wicked Reports investment within 90...

1 min read

Leads take time to buy

“I almost canceled my most profitable ad campaign because I was measuring response every week instead of every month.”